Amplitel, 2021

With over 8000 active masts, Amplitel is Australia’s largest telecommunications infrastructure provider, helping to connect communities the length and breadth of the country.

A sub-brand of Telstra up until 2020, MAUD was tasked with creating an identity to reflect the stability of Amplitel’s network as well as its ‘always up’ ethos.

Completed at MAUD alongside Michiel Reuvchamp and Gary Corr. Strategy by Paul O’Connor.