Australia Post, 2019
Australia Post is one of Australia’s most iconic brands with offices situated on every high street in the country. But since its foundation in 1975 Australia Post’s identity had become increasingly confused and bloated due to the influence of its various advertising agencies.
Working with the Executive Leadership Team, MAUD created an evolved visual identity to simplify, consolidate and better serve the 26 million Australians who depend upon it every day.
Completed at MAUD alongside Dominic Hofstede, Daniel Flynn, Tomas Sabbatucci and Owen Cramp. Strategy by Georgina Milne and Lisa Aitken. Original ‘Postal Horn’ logo by Pieter Huveneers. Typeface by Vincent Chan.