Australia Post
Australia Post is one of the nation’s most iconic brands, with a presence on virtually every high street. Since its founding in 1975, however, its identity had become fragmented and inflated through successive agency interventions.
Partnering with the Executive Leadership Team, MAUD crafted a refined visual identity to simplify and consolidate the brand, better serving the 26 million Australians who rely on it daily.
Completed while Creative Director at MAUD, alongside Dominic Hofstede, Daniel Flynn, Tomas Sabbatucci and Owen Cramp.
Strategy by Georgina Milne and Lisa Aitken. Typeface by Vincent Chan. Original ‘Postal Horn’ logo by Pieter Huveneers.
Strategy by Georgina Milne and Lisa Aitken. Typeface by Vincent Chan. Original ‘Postal Horn’ logo by Pieter Huveneers.