Barangaroo House
MAUD, 2017
Barangaroo House occupies one of the most iconic addresses in Sydney. A three-tiered, bowled structure sitting at the edge of the city's landmark Barangaroo plaza, operating under the direction of renowned Australian chef Matt Moran, a name that carries its own considerable weight in the country's culinary landscape.
The identity began where the building does. The logo was drawn directly from the architecture, a simple three-tiered mark that referenced the structure's form while evoking the quality hallmarks of an earlier era. Marks that didn't explain themselves but carried authority through precision and restraint. A signal of standards rather than a statement of intent.
Within the building, each venue required its own distinct identity while remaining coherent as part of the whole.
House Bar drew its palette from the water that borders the precinct, a vivid, deep blue that brought the beauty of Sydney Harbour inside. Smoke took its identity from the cooking method at its heart, to transform and elevate the food and cocktail programme it accompanied.
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Completed while Design Director at MAUD, alongside Dominic Hofstede and Nicole Bon de Veire.
