Brisbane Times
MAUD, 2023
Brisbane Times is Queensland's most widely read digital news source, a masthead that has chronicled the city's growth, politics and culture for over two decades. As the publication evolved to meet the demands of a changing media landscape, so too did its need for a visual identity that could carry the weight of that legacy while feeling entirely of the moment.
The challenge was one of balance. A masthead must feel authoritative enough to be trusted and contemporary enough to be relevant, timely and timeless simultaneously. Too much change risks alienating a loyal readership. Too little renders it invisible in an increasingly competitive attention economy.
A small but considered detail completes the system. The two tittles were extracted to form a colon device, a mark that signals time, punctuation and the perpetual present tense of news. It is the kind of detail that reveals itself slowly, but once seen speaks directly to what Brisbane Times has always been, a publication defined not just by what it covers, but by when.
Completed while Executive Creative Director at MAUD, alongside Lachlan Richards and Gary Corr.