Crown, 2023

Crown is Australia’s pre-eminent entertainment resort which since opening its doors in 1975 has become synonymous with premium shopping, dining and gaming experiences.

But following its acquisition in 2022 by investment company Blackstone, MAUD was tasked to create a new visual identity for Crown that reframed it to a largely oblivious audience of 20-45 year olds.

Completed at MAUD alongside Tom Clayton, Ricky New, Lachlan Richards and Peter Citroni.