MIFF, 2020
The Melbourne International Film Festival is a highlight of the city’s cultural calendar, presenting an expansive program of Australian and international cinema and standing as the largest festival of its kind in the Southern Hemisphere. Though the original identity was well known, the client felt it no longer embodied the festival’s integrity and artistic spirit. As the 70th anniversary approached, they engaged MAUD to refine the identity to better reflect its evolving role as a curator of cultural cinema.
Completed at MAUD alongside Ross Paxman and Lachlan Richards. Typeface by Vincent Chan. Renders by Jarrad Russell.