Mood Tea
Brand creation for a youth focussed tea brand with all profits benefiting youth mental health charities.
Working in collaboration with illustrator Elin Matilda Andersson we created a series of charming characters, each one personifying the benefits of its respective tea blend.
Completed while Executive Creative Director at MAUD, alongside Tonia Mo, Luke Hoban and Rose McEwan. Illustrations by Elin Matilda Andersson.