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NRMA Insurance

Droga5, 2024


Since its foundation in 1925 NRMA Insurance has been synonymous with ‘Help’, and as their centenary approached a new vision took shape: one to reframe the organization not merely as an insurance provider that offers help, but as A Help Company, an entity whose fundamental identity is rooted in offering assistance. 

 



NRMA Insurance’s historic logo was optimised, ensuring clarity and recognition across all formats moving forward.  






Superfluous stock photography was replaced with a library of bespoke icons designed to aid navigation of the complex insurance ecosystem alongside a refreshed colour palette.







A bespoke typeface was developed in collaboration with type foundry Matter Of Sorts, with legibility as the guiding principle.

Comprising of both Display and Text variants it ensures optimal accessibility for readers across each and every application. 







Finally, a suite of shapes was introduced, guided by the heuristics of Help. These forms were employed to contain complex information across all of NRMA Insurance’s channels. 






Completed at MAUD, alongside Jess Tainsh, Lily Hodgson, Tomas Sabbatucci and Gary Corr. Logo optimisation and typeface by Matter of Sorts. Iconography by Forma (ESP). Renders by Craft Shop (NZ).