Supercheap Auto
Supercheap Auto is Australia’s largest and most successful automotive retailer, with over 300 stores nationwide.
We developed a reinvigorated visual identity, one that ardently challenged the conventions of each format, ranging from monumental typographic scales to magnified product renders, thereby cultivating an expansive sense of volume and expressive dynamism that permeated all modes of communication.
Completed while Executive Creative Director at MAUD, alongside Tomas Sabbatucci, Michiel Reuvchamp, Gary Corr and Anthony Teoh.
Strategy by Lisa Aitken. Logo optimisation by Dave Foster. Renders by 3D-2D.
Strategy by Lisa Aitken. Logo optimisation by Dave Foster. Renders by 3D-2D.