Supercheap Auto, 2021

Supercheap Auto is Australia’s largest and most successful automotive retailer with over 300 stores nationwide. But with the introduction of electric vehicles decreasing the demand for maintenance materials Supercheap Auto quickly recognised the need to pivot into motor vehicle modification in order to maintain their standing.

Completed at MAUD alongside Tomas Sabbatucci, Michiel Reuvchamp, Gary Corr and Anthony Teoh. Strategy by Lisa Aitken. Logo optimisation by Dave Foster. Renders by 3D-2D.