Sydney Morning Herald
MAUD, 2023
Following decades of digital re-interpretation we were commisioned to restore Australia’s most iconic masthead.
Working with typographer and letterist Daniel Veneklaas we recreated each individual letterform based on histrorical accounts and research.
Work completed to concept only.
Completed while Executive Creative Director at MAUD, alongside Tom Clayton and Lachlan Richards. Masthead redraw by Daniel Veneklaas.