TAB
A reimagining of Australia’s original multi-sports provider, crafted to elevate its stature and establish it as a formidable force within the sports entertainment arena.
In collaboration with photographer Ian Butterworth, we created an image library that distilled the raw intensity and visceral emotion related to high-performance sports.
These visuals were amplified by bold, kinetic typography that channelled the pulse and exhilaration of competitive sport.
Completed while Executive Creative Director at MAUD, alongside Tomas Sabbatucci and Gary corr.