University of Sydney

MAUD, 2015

The University of Sydney is Australia’s oldest university, founded on progressive principles as the first to admit women and students of diverse backgrounds. But, over time the university had become perceived as staid and elitist, valued for its sandstone cloisters but eclipsed by more distinctly branded peers.

MAUD was commissioned to craft an identity that honoured the University’s progressive heritage and amplified the vigorous debate and inquiry that continue to resonate within its halls, auditoriums, and laboratories.